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Tribu is a digital tool designed to assist parents in efficiently managing their schedules by setting alarms and reminders. This app ensures seamless coordination of doctor appointments without conflicts, taking into account the schedules of all family members to facilitate simultaneous attendance at appointments.

Time frame: Ongoing

My roles: Self-initiated: Product & Visual Design - UX research

Discovery & Inspiration

As I recently became a mother, I found this problem close to home. Distributing time as a family is hard and difficult to organize. Mothers usually take the lead in arranging appointments for their kids, but managing three or more schedules so all family members can be present is a difficult task. The sheer volume of appointments and coordination can become overwhelming, leading to challenges in keeping track of all necessary arrangements. As I embarked on my Google UX certification, I found this product exciting and ideal for this stage of my life.

UX Research & Ideation

To determine if this was a real problem worth solving, I conducted a series of personal interviews with mothers of small children. I asked a series of questions about the systems they currently use to book appointments and share their kids' documents.

Users Interviews

To determine if this was a real problem worth solving, I conducted personal interviews with mothers of small children. I asked about the systems they use to book appointments and share their kids' documents.

Interview transcript

  • Which system do you use to keep track of your daughter's health appointments, paperwork, and scheduling?

  • What are the ups and downs of your system?

  • What would you love for your system to have?

  • How do you store health and school documents?

  • How do you share these documents with the school or doctors?

From the interview responses, I drafted my product idea and created a user persona, whom I've named Luisa.

Product Idea

A digital tool to help parents coordinate and never forget to schedule a doctor's appointment taking parents, caregivers, and doctors' schedules in hand. 

Persona & Empathy Map

Luisa is a business owner, wife, and mother of Luna. She has a flexible schedule and tries to make time for everything (work, relationships, and her daughter). She's very organized and has a big calendar on the fridge where she writes every family event they may have. 

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User Journey Map

I mapped out the process of our user persona, Luisa, scheduling a doctor's appointment following a task list, emotions, and improvement opportunities.​

Using what we know about her,  we can hypothesize what her feelings and thoughts might be at each task, and consequently identify an opportunity for improvement. 

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Problem Statement

Luisa is an “I can do it all” mom, wife, and business owner who needs to visualize each family member's calendar to book her daughter's doctor's appointments because she wants the three of them to be on the appointment at the best possible hour. 

Starting the Design

With the problem statement and user journey in mind, I began the design process with paper wireframes. The goal was that users could complete the schedule of one appointment for the first usability test. The wireframes, both paper and digital, changed according to the design process and the best interest of the user. 

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First usability test on the LoFi prototype. 

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UI Design & Branding

For the branding and visuals, I wanted to capture the concept of family as a unity with each member as an individual being part of something greater. After all "it takes a village to raise a child". The visuals needed to speak to families and be calming and fun. I landed on the name TRIBU.

Branding & Concept

Tribu is a scheduling app that helps users schedule and organize their kid's doctors appointments. Therefore the visual brand is built around families, geometric shapes, and a balance of energizing and calming colors. 

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I created a set of components for an atomic design system. The five colorways correspond to some of the colors the Masai tribe uses on their clothes. I choose fuchsia as the primary color. This color is often associated with confidence, assurance, and vividness. It is a color that demands attention, encouraging a sense of playfulness and creativity.

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UI Design​

The UI design is based on simple and clean spaces to create a feeling of ease and calm. 

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