FLORA el arte de florecer is a psychology business that focuses on the inevitability of change. As a designer, I was honored to have the opportunity to work on this project, and I approached it with great care and professionalism.
Through a series of sketches and explorations, I identified "the line" as the primary design element that would convey FLORA's message of transformation. This simple yet powerful symbol became the visual backbone of the project, allowing us to construct sentiments and structures that would resonate with the business's target audience.
As I continued to work on the project, I created a range of additional characters and designs that would make FLORA more accessible and relatable for potential clients. I ensured that every element of the visual language we developed would reinforce the idea that change is a natural and essential part of the human experience.
Today, FLORA el arte de florecer stands as a testament to the power of design to communicate complex ideas in a clear and compelling way. Through careful collaboration with the business owner, I was able to create a visual language that not only looks beautiful but also conveys an important message about the nature of change and growth.
This project was a shining example of the importance of professionalism and attention to detail in the design. I am proud to have been a part of it. I look forward to using my skills to help other businesses and organizations communicate their messages in meaningful and impactful ways.